In the last post I wrote about the journey a first time camper takes and how it correlates with the structure of the Hero’s Journey. How can a camp take this idea of a Hero’s Journey and create a better camp experience?
Category Archives: Marketing
Early Registration Discounts – Are They Worth It?
Should you really be offering early bird discounts? I think not.
Here’s a Unique Marketing Idea
Do you have a few staff available year round? If so, consider using them to run activities at school Spirit Days.
Camp Fair Giveaways – Is it Worth It?
Do you give away little goodies to get people to come to your camp fair booth? If so, does it help? A couple of weeks ago I was at a camp fair along with dozens of other camps trying to stand out from the crowd to prospective campers and parents. At the door visitors were…
How to Design The Cover of Your Camp Brochure
I see a lot of camp brochures, especially when I attend camp fairs, and while many of them are better than your typical recreation department activity guides, improvements can be made. Most of them have one thing in common, the cover is not as engaging as it could be. I would show you examples but…
Using Video to Market Your Camp
It’s never been easier to shoot video. Video is great for marketing your programs and/or camps. Here’s some advice on using your camp video to market online.
